KPIs To Increase Your Website Uptime



When it comes to your website’s uptime, you can’t afford to not take things seriously. Having a strong web presence is the best way to attract your ideal clients and customers. If you don’t monitor your uptime, you’re risking your reputation. A startling 88% of online shoppers are less likely to revisit a website if they have a bad experience.

The reality is that there are very few second chances on the internet. If your website doesn’t perform its best all of the time, your customers or clients will lose trust in your company. The best way to prevent this is to take a proactive approach. First, you need to know the most important KPIs (Key Performance Indicators) relevant to website uptime. From there, you’re in a better position to monitor these KPIs for any signs that you need to make a change.

kpi-increase-website-uptime KPIs To Increase Your Website Uptime KPI

Coding on a laptop

Uptime

First and foremost, you need to measure your uptime. This is likely the most important way to monitor your website, though we’ll quickly talk about the smaller indicators that go into deciding your uptime. Unfortunately, there is no such thing as perfect uptime. Things happen that are out of your control. What you can strive for is 99.999% uptime, also known as the infamous “five nines.”

What causes uptime disruptions? Mainly, issues with uptime are caused by traffic spikes, maintenance, security risks, and poor coding or development. Some of these might be planned disruptions, like scheduled maintenance, but all of the other need you to keep an eye on them at all times.

When your website is down, even if only for a few minutes, those customers or clients can’t find you. This disrupts your entire workflow, and it can be catastrophic if you were planning a new piece of content or some aspect of your sales funnel that relied on your website is up and running. Uptime problems could also lead to cyber attacks, and that’s why it’s so important to invest in logging and monitoring for extra peace of mind. Find more info here on the best log monitoring.

Ultimately, your uptime is the most important KPI metric that you have related to performance, but it doesn’t exist in a vacuum. As you’ll see below, many things contribute to your overall uptime as well as the entire user experience.

kpi-increase-website-uptime-mobile KPIs To Increase Your Website Uptime KPI

Super internet ecommerce market on smart phone

Full Page Load Time

How long does your website take to load completely? This is different than uptime, since your website can still be live and running even if it’s running slowly. Your load time technically is referring to the the it takes to download the source code of the specific page your user is visiting.

In short, load time matters. Mozilla reports conversions increased over 15% just by reducing load time by 2.2 seconds. These things might seem miniscule, but they matter to impatient internet viewers. The most effective way to reduce your load time is by reducing the size of your pages by minimizing requests and compressing images.

kpi-increase-website-uptime-server KPIs To Increase Your Website Uptime KPI

KPIs To Increase Your Website Uptime

Geographic Differences

If your users are physically located a distance away from the location of your web servers, they’ll likely experience a different load time than those located just down the street. Monitoring these geographic differences is more important than ever, especially in this age of global selling.

When attracting clients or customers from around the world, you need to make sure they’re able to access your website easily. Your analytics data from an uptime monitor will provide you with insights into just the type of load times and uptime you’re experiencing in different parts of the world.

The best way to guarantee faster times no matter the location is through a Content Delivery Network (CDN). This means you use a service to cache your files in different servers located in different geographic locations. Then, your data doesn’t have to travel nearly as far to make it to your customers.

Audit Your Own Website Uptime

The best thing you can do today is stop ignoring uptime. It’s not out of your control. In fact, the more aware you are of these KPIs above, the better equipped you’ll be to make the right changes.

If you don’t know how your website is performing, conduct an audit. Monitor these indicators above to see how your stats are adding up. That way, you’ll be on your way to getting those beloved five nines of 99.999% uptime.

–EOF (Coding For Speed) —

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